Jelle Jespers — Nueva Visión
Premio Di Tella, Instituto T. Di Tella, 1964
catalogue | catálogo Premio Di Tella, Instituto T. Di Tella, 1964. design | diseño Juan Carlos Distéfano
How do these experimental practices translate concretely into graphic design around Di Tella?
Graphic design becomes an essential component of the artistic process. Designers such as Juan Carlos Distéfano and Rubén Fontana develop innovative forms of visual communication, with a strong focus on typography, grids and experimental compositions. The Di Tella design team creates a consistent visual language that often aligns closely with the methodologies of the artworks presented — from the repetitive typography associated with Julio Le Parc to the fluid forms linked to Gyula Kosice. Experiments with printing rasters also give typography a new dimension, as seen in projects such as Premio Di Tella, Olivetti and Debussy.
Conversation between Jan De Vree and Jelle Jespers, 2026 read further here.